The lawful reason of personal data processing is:
- performance of the contract between you and the Controller in the sense of Art. 6 paragraph 1 b) of the GDPR;
- justified interest of the Controller in the provision of direct marketing services (in particular for the purpose of sending commercial messages and newsletters) pursuant to Art. 6 paragraph 1 f) of the GDPR;
- Your consent with the processing for the purposes of direct marketing (in particular for the purpose of sending commercial messages and newsletters) pursuant to Art. 6 paragraph 1 a) of the GDPR in conjunction with Section 7 (2) of Act No. 480/2004 Coll., on Certain Services of Information Society, if the goods or services have not been ordered.
The purpose of personal data processing is:
- processing of your order and exercise of the rights and obligations arising from the contractual relationship between you and the Controller; upon placement of an order, personal data is required necessary for successful settlement of the order (name and address, contact details); the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without provision of personal data, the contract cannot be concluded or performed by the Controller;
- sending of commercial messages and carrying out of other marketing activities.
The Controller does not perform automated individual decision-making in the sense of Art. 22 of the GDPR.

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